Aug 13, 2020
A service offering website compliance to the WCAG and ADA has been launched by a marketing firm making full compliance 100% automatic, using machine-learning and computer vision technologies.
Lanett, United States - August 13, 2020 /PressCable/ —
Prediction Marketing has launched a 24 Hour Web Content Accessibility Guidelines (WCAG) and Americans with Disabilities Act (ADA) compliance service for all website owners. This service helps businesses to avoid fines and lawsuits associated with violations of ADA compliance and opens up new markets for their goods and services.
For more information see http://predictiveinclusion.com
The launch of this Predictive Inclusion service was prompted after the company read reports about the rise in lawsuits against website owners that inadvertently violated provisions of the WCAG 2.1 & ADA. According to an article in the LA Times, this led to the U.S. Chamber of Commerce voicing concerns about the potential for a “tsunami of litigation” and judges “imposing a nationwide website-accessibility mandate.”
As web accessibility lawsuits make national headlines with high profile cases against Domino’s, Winn-Dixie and even Beyoncé Knowles everyone from global brands to small local businesses to ask, “what about me?”
Unfortunately, the response is rarely satisfying. Traditional techniques for building accessibility requirements into a website can be extremely time and labor intensive, potentially translating to thousands of dollars and weeks of coding. Retrofitting an existing site can be just as costly. Plus, maintaining compliance means manual updates every time new content is added to the site.
Web developers and marketing agencies are scrambling for solutions for their clients.
Without a cost-effective solution from their agencies, many website owners reluctantly sweep accessibility concerns under the rug, hoping the risk of a lawsuit is less than the cost of protecting their site and business.
A 400% increase in ADA Title III federal lawsuits from 2013-2019, however, suggests that’s a dangerous gamble.
“Times are changing and online businesses have a greater responsibility than ever to prioritize their website accessibility,” Forbes.com recently wrote. “When companies essentially deny equal access because their website is incompatible with a screen reader – or has other accessibility issues, the companies also become vulnerable to lawsuits,”.
The Predictive Inclusion service brings peace of mind to website owners with the most successful solution on the market and brings new customers to their businesses by complying with the requirements of the WCAG 2.1 & ADA.
Businesses that take advantage of this new service are providing that their websites are accessible and compliant with WCAG, ADA, and other worldwide legislation. The Predictive Inclusion technology utilizes two applications that together achieve full compliance. The accessibility interface is responsible for all the UI and design-related adjustments, while the AI-powered background process handles optimizations for screen-reader and for keyboard navigation (the most complex requirements).
The service includes an official certificate that validates compliance and is available on-demand for anyone to view online. Further Predictive Inclusion updates offer compliance status and allow website owners to instantly report any issues related to compliance with WCAG and the ADA.
The added benefit of this service is that it opens up a whole new demographic to businesses. No business has deliberately kept its goods and services from any disabled individual. However, 99% of web properties are not WCAG 2.1 & ADA compliant. Until now, compliance has been limited to those who could afford expensive and disruptive manual remediation.
By utilizing this machine-learning and computer vision technologies service, businesses immediately become user friendly to those who are disabled and thereby set themselves apart from many of their competitors who are not compliant with the WCAG 2.1 & ADA. Fran Horvath, Prediction Marketing CEO shares, “It’s a win-win for our clients and their customers. Businesses utilizing our Predictive Inclusion Technology are compliant, safe from litigation, and open for business to an entirely new demographic.”
Companies that are presently using the company’s services include Barilla, Quicksilver, Lonely Planet, Pacific Life, Playmobil, Hilton, Molina Health Care, Belkin, Fred Perry, Billabong, Kappa, Fiverr, Intex, Avon, Seiko, and many others.
The launch of these WCAG 2.1 & ADA compliance services gives peace of mind to users and the possibility of new business from the individuals that require these accommodations.
For more information see the above URL.
Release ID: 88972650
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